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Kava morals – State: Be realistic when marketing kava
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Kava morals – State: Be realistic when marketing kava
GOVERNMENT has weighed in on the ongoing debate over how kava, a traditional cultural totem for most Pacific cultures, need to be protected from what is perceived to be a strong pressure for commercialization bordering on cultural appropriation in the American market, where it has found a lucrative niche in the growing number of kava bars catering to an estimated 21 million American kava drinkers. “Kava has deep-rooted traditional origins. But I…
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