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Katrina Kaif Named Global Tourism Ambassador of Maldives
- Visit Maldives named Bollywood actress Katrina Kaif as its global tourism ambassador on June 10, 2025, to promote the Sunny Side of Life campaign.
- This appointment followed a period of strained India-Maldives relations in early 2024, which began after controversial remarks by Maldivian ministers and social media backlash.
- Relations improved after diplomatic visits in mid-2024, including the Maldivian PM attending Modi's swearing-in and S. Jaishankar’s visit to the Maldives, paving the way for renewed cooperation.
- Katrina Kaif described the Maldives as a place where exceptional luxury blends seamlessly with stunning natural scenery, and Visit Maldives' CEO praised her lively spirit and widespread appeal, saying she is an ideal ambassador for the campaign.
- The new ambassador role and ongoing marketing efforts aim to revive tourist interest, following a one-third drop in Indian arrivals last year amid tensions.
27 Articles
27 Articles
Katrina Kaif Appointed Global Brand Ambassador for Maldives
Get latest articles and stories on Entertainment at LatestLY. Bollywood star Katrina Kaif has been appointed as the global brand ambassador for Maldives, the Maldives Marketing and Public Relations Corporation (MMPRC) announced on Tuesday. Entertainment News | Katrina Kaif Appointed Global Brand Ambassador for Maldives.
Katrina Kaif has now become the global brand ambassador of Maldives tourism. This information was given by Maldives tourism agency 'Visit Maldives' on social media. They said that they are happy to make Katrina the brand ambassador.
Katrina Kaif appointed as global brand ambassador of Maldives tourism ahead of PM Modi's visit
The Maldives tourism industry has chosen Bollywood actress and style icon Katrina Kaif as its new global brand ambassador. With this announcement, the Maldives Marketing and Public Relations Corporation (MMPRC) has also launched its summer sale campaign, which aims to attract travellers from all over the world to this beautiful archipelago. There is a lot of enthusiasm about this new responsibility of Katrina because she is not only a successful…
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