Clothing Brand Advert Banned for Objectifying Katie Price After Complaints Made
- An advertisement for Diesel showcasing Katie Price in a bikini while clutching a handbag was displayed on The Guardian's website on March 26, 2025.
- Thirteen people lodged complaints with the Advertising Standards Authority contending that the advert sexualised women and included a model who looked to be dangerously thin; the ASA partially upheld these concerns.
- The ASA found the advertisement to be socially irresponsible and potentially offensive because the placement of the handbag highlighted Price's breasts, sexualising her despite her poised and confident stance.
- Diesel said the ad was part of its Houseguests campaign supporting diversity, portraying Price, age 46, with a seldom-seen body type as empowered, not objectified.
- The Guardian blocked the ad from reappearing on April 4, and the ASA told Diesel to ensure future ads remain socially responsible and avoid serious or widespread offence.
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Diesel clothing advert banned for objectifying Katie Price
The ad featured an image of model Price wearing a bikini and holding a handbag in front of her chest.
·London, United Kingdom
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Leaning Left8Leaning Right1Center8Last UpdatedBias Distribution47% Left, 47% Center
Bias Distribution
- 47% of the sources lean Left, 47% of the sources are Center
47% Center
L 47%
C 47%
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