Kantar Worldpanel Dramatically Expands UK Grocery Panel

Kantar Worldpanel Dramatically Expands UK Grocery Panel

Consumer behaviour specialist Kantar Worldpanel is significantly increasing the size of its UK grocery panel to 55,000 households, marking an 83% expansion that will capture three times as many store visits compared to the previous sample size.The enhanced panel will continue to track five years’ worth of shopper behaviour data, with the larger sample expected to improve coverage across hard-to-measure retail environments such as discount stores…