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Kantar: Apple is the World's Most Valuable Brand at $10.7 Trillion

Apple secured the leading position in Kantar's 2025 BrandZ report for the fourth year in a row, with its brand valuation reaching approximately $1.3 trillion.
This result follows a 28% year-over-year increase in Apple's brand value, reaching approximately $1.29 trillion and representing about 12% of the Global Top 100 total value.
Kantar's report showed that the combined value of the top 100 global brands rose 29% to $10.7 trillion, with tech companies dominating and newcomers like ChatGPT entering at 60th place.
Several brands including Nvidia, Huawei, Xiaomi, and Instagram achieved over 100% brand value growth, while ChatGPT led as the highest ranking new entrant, reflecting AI's expanding influence beyond tech firms.
The findings imply sustained consumer trust and the importance of maintaining brand investment amid economic challenges, as disruption alone does not guarantee long-term brand value growth.

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