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Kansas frozen pizza trends, according to Instacart data
Wisconsin leads with 113% more frozen pizza purchases per customer than average, while pepperoni accounts for 43% of frozen pizza sales nationwide, Instacart data shows.
- In 2025, Instacart's data shows pepperoni accounted for 43% of all frozen pizza items, with Wisconsin leading in ounces purchased per customer, highlighting regional preferences.
- Rising crust and style trends show Neapolitan-style surged 303%, Roman-style 231%, and tavern-style 106% in 2025, while gluten-free crust edged up 6%.
- When frozen pizza is in the cart, cross-sell data show mozzarella sticks rose 319% and ranch appeared 156% more often, with cheese pizza at 27%.
- The report suggests Instacart's analysis underscores frozen pizza as a staple in American households, influencing retailers and manufacturers, and the story was reviewed and distributed by Stacker.
- Growth data show Mexican/Taco was the fastest-growing pizza in 2025, while Detroit-style crust grew 384% and cauliflower crust declined 14%.
Insights by Ground AI
32 Articles
32 Articles
Coverage Details
Total News Sources32
Leaning Left9Leaning Right4Center8Last UpdatedBias Distribution43% Left
Bias Distribution
- 43% of the sources lean Left
43% Left
L 43%
C 38%
R 19%
Factuality
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