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Kansas City Chiefs' strategy to expand UK fandom: cultural connections and mascot diplomacy
- Louise Johnson, chief executive of marketing agency Fuse, noted that the younger generation in the UK is increasingly interested in U.S. sports.
- Lara Krug, the team’s chief media and marketing officer, said the UK is key to the globalization of the brand, aiming to become the 'world’s team.'
- Krug emphasized that the 12-to-24 age group presents the biggest marketing opportunity for the franchise.
- Krug mentioned that mascots serve effectively as ambassadors in various markets, fostering cultural connections.
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17 Articles
17 Articles
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Hastings Tribune+13 Reposted by 13 other sources
Kansas City Chiefs' strategy to expand UK fandom: cultural connections and mascot diplomacy
LONDON (AP) — In an offseason huddle at the NFL’s London headquarters, the Kansas City Chiefs are drawing up a game plan to win over fans in a crowded UK market.
At a meeting at the NFL headquarters in London, the Kansas City Chiefs are developing a game plan to win fans in a crowded British market.
WaPo: Kansas City Chiefs Lure London Love
A reality check for people who think that political slogans really mean something . . .Despite the era of "America First" take a look at Kansas City Super Bowl champs hoping to take their brand GLOBAL by way gimmicky marketing. Even better . . . The Beltway paper of record is picking up on the effort . . . Read more at tonyskansascity.com
Coverage Details
Total News Sources17
Leaning Left7Leaning Right0Center7Last UpdatedBias Distribution50% Left, 50% Center
Bias Distribution
- 50% of the sources lean Left, 50% of the sources are Center
50% Center
L 50%
C 50%
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