Kalshi's 'chronically online' war room figured out World Cup virality — and realized AI might be bringing back the monoculture
The company’s World Cup bets surged from $6.67 billion to $24.2 billion as it shifted to live fan events and viral stunts.
2 Articles
2 Articles
The lost joy of monoculture
A group of friends enjoy the World Cup. (Photo by macniak via Getty Images)Like most American sports fans, I find the very low scoring in soccer to be a bit vexing.1 Despite that, I had a ton of fun watching the World Cup this summer. Our family, wearing the Scotland gear we’d picked up on spring break in Edinburgh, went to see Scotland play Morocco live, and even though Morocco was clearly playing better, it was only a 1-0 game and it felt like…
Kalshi's 'chronically online' war room figured out World Cup virality — and realized AI might be bringing back the monoculture
Here's how a 20-person team turned the World Cup into a $24 billion trading moment, and discovered something unexpected about what AI is doing to culture.
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