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Kalshi's 'chronically online' war room figured out World Cup virality — and realized AI might be bringing back the monoculture

The company’s World Cup bets surged from $6.67 billion to $24.2 billion as it shifted to live fan events and viral stunts.

Summary by Fortune
Here's how a 20-person team turned the World Cup into a $24 billion trading moment, and discovered something unexpected about what AI is doing to culture.

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Fortune broke the news in New York, United States on Tuesday, July 21, 2026.
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