Ulta’s Newest Roster of K-Beauty Brands Just Brought Some of the Most Innovative Skin-Care Ingredients to the U.S.

Ulta’s Newest Roster of K-Beauty Brands Just Brought Some of the Most Innovative Skin-Care Ingredients to the U.S.

Brand incubators K-Beauty World and Hansung Beauty are introducing a slate of new indie, prestige and mass skin-care brands – here's what to shop.

Haircare Emerges As K-Beauty's Next Big Category

As K-Beauty enjoys a resurgence fueled by virality, affordability, retail expansion and buzzy skincare products and ingredients, a category it’s not famous for yet—haircare—is gaining prominence. Sarah Chung Park, CEO of Landing International, a distributor that has brought 13 K-Beauty brands to Ulta Beauty, names the brands Dr.ForHair, Rooton, Narka and Hair+ as ... The post Haircare Emerges As K-Beauty’s Next Big Category appeared first on Bea…

K-beauty gaining ground in Western markets through retail partnerships, activations

K-beauty brands are increasingly making a mark in the Western markets through retail partnerships and experiential activations.