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Justin Bieber Already Gave Us the Song of the Summer. Now We Are Getting Extra with ‘Swag II’

Justin Bieber's eighth album, Swag II, follows his July release and features collaborations with multiple artists, continuing his exploration of pop sounds after nearly 200 million streams for Swag.

  • Justin Bieber announced on September 4, 2025, via Instagram that his album Swag II will drop at midnight on September 5.
  • This release follows his surprise album Swag, which debuted on July 11, 2025, after being announced just one day prior.
  • Bieber shared promotional photos and billboards featuring a pink album cover for Swag II, with Hailey Bieber's beauty brand Rhode also receiving shoutouts.
  • Swag opened with 163,000 overall units and 198.77 million streams, while Swag II is expected to be more pop-inspired and qualify for 2027 awards.
  • The rapid follow-up release marks Bieber's first time putting out two albums in one year and reflects a creative surge after personal and professional challenges.
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In July, Justin Bieber surprised his fans with the release of his seventh studio album, "Swag", hours after having announced it on billboards and social networks. It turned out that it was not yet over. On Thursday morning, Bieber announced that "Swag II" will arrive on Friday. The pop star published the cover of the release on Instagram: a pale pink background with the text "Swag II" in the center. It contrasts with the cover of "Swag", which a…

·Washington, United States
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Center

Cd. of Mexico.- The singer Justin Bieber announced that his album Swag will have a second part, entitled Swag II, which will be released at midnight this Friday. Through Instagram, the 31-year-old performer shared a series of images of buildings and digital billboards with the name of the album, in addition to a completely pink cover that only includes the title. Some of the billboards also show Bieber along with his wife, Hailey, and his son Ja…

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Again by surprise, again only a few hours in advance, again via Instagram and again, with some billboards spread around the world like all promotions. Justin Bieber repeats himself less than two months later: after four years without releasing new music, he now releases a second album by surprise, Swag II, which is expected to follow Swag, which he published last July 11.

·Spain
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TMZ broke the news in Los Angeles, United States on Thursday, September 4, 2025.
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