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'Just the beginning': New UNO-themed games, social clubs coming to casinos across US

CLARK COUNTY, NEVADA, JUL 13 – The pop-up features unique UNO game variants and themed amenities, aiming to transform casual game nights into nationwide entertainment events, with expansions planned for 2025.

  • Earlier this year, the UNO Social Club made its debut as a pop-up experience featuring themed UNO table games with live dealers at a popular casino venue in Las Vegas, Nevada.
  • Mattel and Palms Casino created the club to transform the traditional game night experience by fostering in-person enjoyment, social connection, and lighthearted competition.
  • The club features three deck variations, new rules with penalties in Show'em No Mercy, and events including tournaments and themed drinks in bars across major U.S. cities.
  • According to Ray Adler, Mattel’s Vice President, the UNO Social Clubs were designed to offer a fresh take on game night by fostering in-person enjoyment, social interaction, and friendly rivalry.
  • This launch marks the first of many UNO Social Clubs planned nationwide in 2025, aiming to transform casual game nights into full entertainment events without real-money gambling due to regulatory restrictions.
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Complex broke the news in on Sunday, July 13, 2025.
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