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Jupiter's #RoastYourCard campaign aims to revamp India's credit card market
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Jupiter's #RoastYourCard campaign aims to revamp India's credit card market
MUMBAI: Over the past week, hundreds of users took to social media to share videos of themselves cutting, snapping, and even burning their old credit cards. What began as a product launch quickly turned into a movement, as audiences resonated with the idea of letting go of outdated credit products. At the center of it all was #RoastYourCard, a campaign by neobank Jupiter to introduce the EDGE+ CSB Bank RuPay Credit Card, available exclusively on…
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