LeBron James Unveils Surprise Nike Collab with USC Phenom

LeBron James unveils surprise Nike collab with USC phenom

LeBron James unveiled the unreleased Nike LeBron NXT Gen “JW” colorway, a collaboration with USC star JuJu Watkins, during the Lakers’ win over the Warriors. Here’s what we know about the surprise sneaker debut.

Lakers News: LeBron James Collaborates With USC Star JuJu Watkins On New Nike Sneaker

Back in 2023, Los Angeles Lakers superstar LeBron James debuted his LeBron NXXT Gen line of sneakers for Nike. This particular line is geared more towards younger basketball players with features designed to better support them on the court. James is obviously one of the biggest stars the game of basketball has ever seen, but there are some younger players coming up who look to be transcendent as well and one of those on the women’s side is USC …

JuJu Watkins Stamped As Next Generation's Leader With Her Nike LeBron Sneaker

Source: Nike / NIke With the introduction of the LeBron 23, Nike and LeBron James vowed to create a safe space for the next generation of athletes while championing King James accomplishments over the past two decades. One way the Swoosh has made good on that promise is championing one of the most polarizing women’s players who hasn’t even made it to the WNBA yet, JuJu Watkins. The USC phenom now has her own silhouette within the LeBron NXXT Gen…

A Strategic First: JuJu Watkins Co-Creates Within LeBron's NXXT Gen Line

The USC star makes history alongside LeBron James and Nike, blending performance, style, and personal design touches that reflect her roots and elevate women’s basketball. Women’s basketball is in a growth phase that’s impossible to ignore. From record TV ratings and sold-out arenas watching the world’s best play 3-on-3 hoops, to NIL deals at the college level and signature footwear moments that reflect real investment in the women’s game. JuJu …

Juju Watkins x Nike LeBron NXXT Gen “Silver Lining” Expands a Signature Legacy

Juju Watkins Steps Into the LeBron NXXT Gen Platform Juju Watkins’ ascent within Nike Basketball continues with the unveiling of the Juju Watkins x Nike LeBron NXXT Gen “Silver Lining,”… The post Juju Watkins x Nike LeBron NXXT Gen “Silver Lining” Expands a Signature Legacy appeared first on stupidDOPE

JuJu Watkins Unveils Nike Sneaker Collab With LeBron James

JuJu Watkins Takes Control of the Game in the LeBron NXXT Gen by JuJu JuJu Watkins’ game moves at its… The post JuJu Watkins Unveils Nike Sneaker Collab With LeBron James appeared first on Nice Kicks.