JTI Data Suggests Illegal Tobacco Is No Longer Hidden

Awareness of illegal tobacco on the rise

New JTI UK research marking the first anniversary of its ‘It Costs More Than You Think’ campaign reveals 85% of the public have heard of illegal tobacco, but 82% say enforcement is inadequate to tackle the growing black market

ILLEGAL TOBACCO IS NO LONGER HIDDEN - JTI MARKS ONE YEAR OF ‘IT COSTS MORE THAN YOU THINK’ CAMPAIGN

JTI research discovers that 85% of the public surveyed have heard of illegal tobacco and four in five believe there is not enough enforcement to tackle the illicit trade. JTI UK has marked the one-year anniversary of the ‘It Costs More Than You Think’ campaign by sharing data showcasing what the British public really think about illegal tobacco. The results demonstrate that illegal tobacco is no longer hidden in UK communities and is widely reco…

Illegal tobacco flourishes as public loses faith in enforcement, JTI warns

Illegal tobacco has become an increasingly visible presence in communities across the UK, with growing public concern that authorities are failing to keep pace with the expanding black market, reveals a report published today (28).New research released by JTI UK to mark the first anniversary of its It Costs More Than You Think campaign suggests widespread awareness of the illicit trade, rising pressure on legitimate retailers and mounting fears …

JTI data suggests illegal tobacco is no longer hidden

JTI UK has marked the one-year anniversary of the ‘It Costs More Than You Think’ campaign by sharing data showcasing what the British public really think about illegal tobacco. The results show that illegal tobacco is no longer hidden in UK communities and is widely… This story continues at JTI data suggests illegal tobacco is no longer hidden Or just read more coverage at Talking Retail