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JPMorgan creates star athletes council for new financial advisory initiative
JPMorgan's Athlete Council aims to prevent financial hardship by educating athletes on wealth management, noting one in six NFL players declare bankruptcy within 12 years of retirement.
- On March 18, 2026, JPMorgan Chase announced the JPMorgan Chase Athlete Council in New York, chaired by Dwyane Wade and including Tom Brady, Sue Bird, Alex Morgan, Megan Rapinoe, A'ja Wilson and Jalen Brunson.
- Because many athletes enter wealth with little financial education, JPMorgan said about one in six NFL players declare bankruptcy within 12 years of retiring, prompting CEO Kristin Lemkau to call young athletes an 'unoccupied space' for financial advice.
- Council members will meet with JPMorgan executives to help craft programs serving athletes from college through retirement, while the bank will run JPMorgan's athlete center staffed by professionals with athlete experience and start outreach at universities and major sports events with a website content hub.
- JPMorgan stresses the program is commercial rather than charitable, noting managing athletes' wealth could generate millions in fees and rivals like Morgan Stanley and Goldman Sachs target athletes.
- JPMorgan hopes to reach athletes as early as high school and on college campuses, as Ally Love and A'ja Wilson described limited financial knowledge and discomfort with advisers shaping the program.
34 Articles
34 Articles
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JPMorgan brings in Tom Brady, Dwyane Wade, and Megan Rapinoe to win over up-and-coming athletes
The Athlete Council includes Tom Brady, Megan Rapinoe, and Dwyane Wade.Alice TecotzkyJPMorgan created a star-studded Athlete Council to teach financial planning to young sports players.Tom Brady, Dwyane Wade, and Megan Rapinoe are among those on the panel.Other banks also have wealth management targeted toward athletes as the sports industry booms.Since opening its doors late last year, JPMorgan Chase has hosted its share of big names at its new…
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