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JPMorgan becomes bearish on Nike due to its long turnaround plan

Summary by CNBC
The bank downgraded its rating on Nike to underweight from neutral, on worries that its "Win Now" plan will weigh on financials for the next few years.

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JPMorgan becomes bearish on Nike due to its long turnaround plan

The bank downgraded its rating on Nike to underweight from neutral, on worries that its "Win Now" plan will weigh on financials for the next few years.

·Englewood Cliffs, United States
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Nike stock could suffer because of JPMorgan verdict

Nike stock (NKE) has fallen sharply in 2026, and investors have been waiting for signs that CEO Elliott Hill's turnaround plan is working. On Tuesday, Aug. 4, one of Wall Street's most-followed retail analysts said that wait will be longer…

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CNBC broke the news in Englewood Cliffs, United States on Tuesday, August 4, 2026.
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