JPMA Rebrands as the Baby Safety Alliance to Reflect Its Mission

JPMA rebrands as Baby Safety Alliance - Home News Now

MT. LAUREL, N.J. – The Juvenile Products Manufacturers Association (JPMA) has been renamed the Baby Safety Alliance. “For more than 60 years, JPMA has worked to advance the safety of products used to care for babies and young children. Now, we’re moving our mission of baby safety to the forefront by bringing it into our organization’s name,” said Lisa Trofe, executive director of the Baby Safety Alliance. “While JPMA has long been inclusive of m…

JPMA Rebrands as the Baby Safety Alliance to Reflect Its Mission

The Juvenile Products Manufacturers Association (JPMA) is entering a new era with a new name: the Baby Safety Alliance. The rebrand, announced today, reinforces the organization’s longstanding commitment to advancing the safety and quality of products designed for babies and young children. Founded in 1962, the organization represents 95% of the prenatal to preschool product market in North America and is widely recognized for its work shaping …