Toy Fair 2026: Mattel Supercharges Its Disney & Pixar Lineup

Toy Fair 2026: Mattel Supercharges Its Disney & Pixar Lineup

Mattel had plenty to celebrate at Toy Fair 2026, from major movie tie-ins to milestone anniversaries and fresh takes on evergreen brands. Across the show floor, the company leaned into what it does best: turning beloved characters and stories into play patterns that span toddlers, kids, and adult collectors alike....

Joycat Makes Strategic Debut at Toy Fair New York 2026, Championing Educational Easter Gifting Trends

Following its acclaimed international showcases in Europe, Joycat, a leader in STEAM-based educational play, marked its official debut at the Toy Fair New York 2026. Held at the Jacob K. Javits Center from February 14th to 17th, this premier industry event served as the definitive platform for Joycat to introduce its research-backed philosophy to the North American market. The exhibition coincided with Valentine’s Day, a period increasingly char…