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Who Owns FIFA? How Soccer Organization Works and Where Its Money Goes

FIFA says the plan would raise $20 million for soccer growth, while critics warn it could shift power to wealthy private investors.

  • On Wednesday, FIFA President Gianni Infantino announced a plan to sell $20 billion in ownership stakes, naming Miami billionaire Joshua Kushner's firm, Thrive Eternal Capital Management, to lead the proposed investor group.
  • FIFA currently operates as a Swiss nonprofit, yet Infantino gave member nations a two-month deadline to approve creating FIFA Forward Enterprise to run tournaments, offering $20 million in additional funding.
  • Kushner, a 41-year-old businessman with an estimated $3.6 billion net worth, previously acquired minority stakes in the NBA's Memphis Grizzlies, the Miami Heat, and Major League Baseball's San Francisco Giants.
  • Widespread backlash has erupted globally, with Europe's continental soccer authority, the Union of European Football Associations , mulling plans for European teams to boycott the 2030 FIFA World Cup if the proposal proceeds.
  • Critics cite concerns over Kushner's family ties to President Donald Trump, while Infantino faces scrutiny regarding his relationship with the Trump administration and has been asked to appear for a Congress investigation.
Insights by Ground AI

20 Articles

Lean Right

Donald Trump's brother-in-law aspires to lead the world's biggest soccer ball

·Madrid, Spain
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wz.dewz.de
+3 Reposted by 3 other sources
Center

Joshua Kushner is supposed to play a key role in the FIFA plan to bring investors into the boat. Who is the man? And what does he have to do with Donald Trump?

Lean Right

Infantino said that, in the absence of final agreements and approvals, Thrive is expected to lead the proposed group of investors for FIFA Fo...

·Madrid, Spain
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Bias Distribution

  • 37% of the sources are Center, 36% of the sources lean Right
37% Center

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AS broke the news in Madrid, Spain on Tuesday, July 28, 2026.
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