NFL MVP Josh Allen Leaves Nike to Sign with New Balance

NFL MVP Josh Allen leaves Nike to sign with New Balance

The deal marks a major win for New Balance, which also represents tennis player Coco Gauff, MLB's Shohei Ohtani and the WNBA's Cameron Brink.

Josh Allen steps into new era with New Balance as he leaves Nike behind entering eighth NFL season

Josh Allen embarks on new journey with New Balance Josh Allen has officially made a significant shift in his athletic endorsement as he transitions from Nike to New Balance. The Buffalo Bills quarterback is stepping into his eighth NFL season with a fresh partnership that signals a new era in his career. Previously recognized as a Nike athlete, Allen’s move to New Balance reflects not only a change in branding but also an evolution in his profes…