José Pinto, President of Procalçado, on the Podcast “Liga Dos Inovadores”: Watch the Full Interview Here.

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Proud of his father's legacy, who created a company from scratch, José Pinto considers Lemon Jelly, with its colorful urban ankle boots, his pride and joy. He believes that 'made in Portugal' products have faced greater challenges in market penetration in the past, but persistence is key. The Inditex group, owner of brands like Zara and Massimo Dutti, exemplifies this: "If someone managed to create a global brand from A Coruña, it shouldn't be d…