José Lancha, Director of Merco: ‘Reputation, Unlike the Image, Is Not so Easy to Lose’

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The reputation is expressed in confidence, says José Lancha, director of the Corporate Reputation Business Monitor, Merco, the best known ranking in Ibero-America that evaluates the reputation of companies and business leaders from rigorous studies. Last night, at the Union Club, on Samborondón Avenue, recognitions were given to the fifteen companies with the best reputation in Ecuador.