Jollibee Group targets to open 10-12 Smashburger stores this year - BusinessWorld Online

Jollibee Group targets to open 10-12 Smashburger stores this year - BusinessWorld Online

JOLLIBEE Foods Corp. said on Tuesday that it plans to expand its Smashburger store network this year as sales performance improved over the past year. The company’s burger brand Smashburger is targeting 10 to 12 new store openings this year, including expansion across both traditional and non-traditional formats, with five airport locations and one university location among the new sites. “The sustained improvement in Smashburger’s performance r…

Smashburger Gains Momentum on Innovation and Value Strategy

Smashburger, part of the Jollibee Group, is showing strong commercial momentum driven by product innovation, value offerings, and franchise expansion.