John Robbins, heir to an ice cream empire who chose a life of principle, dies at 77

John Robbins, heir to an ice cream empire who chose a life of principle, dies at 77

Founder’s Briefs: An occasional series where Mongabay founder Rhett Ayers Butler shares analysis, perspectives and story summaries. In the United States, there are few things more American than ice cream. And few names more synonymous with it than Baskin-Robbins. The company’s pastel storefronts, pink spoons and 31 flavors became part of the cultural wallpaper. John […]