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John Lewis Xmas ad has people ‘bawling their eyes out’ at breakfast

  • On November 4, 2025, John Lewis released its 2025 Christmas advert, a short film about a teenage boy and his father set to Alison Limerick's 'Where Love Lives' and featuring the song's reimagined version by Labrinth.
  • This year the campaign was designed to convey 'If you can't find the words, find the gift' and John Lewis said the film celebrates connection, memory and unspoken emotions, marking the first father-son focus in 18 years.
  • In the film the son gives a vinyl record that, when played, transports the father to a 1990s dancefloor and the soundtrack shifts to a stripped-back version by Labrinth.
  • Fans immediately reacted with reports of 'tears at breakfast', and Rough Trade at John Lewis will stock a £1 vinyl of 'Where Love Lives' with proceeds to the Building Happier Futures programme.
  • As part of its cultural run, the John Lewis Christmas advert tradition returns with 1990s nostalgia and British Christmas culture, as singer Alison Limerick said she `literally squealed like an excited child.
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John Lewis Christmas advert has people ‘bawling their eyes out’ at breakfast

John Lewis’ Christmas advert has caused ‘tears at breakfast’ 😭🎅🎄📺

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Daily Mirror broke the news in London, United Kingdom on Tuesday, November 4, 2025.
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