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Joe Vernachio Named President of SOREL

Vernachio returns to a Columbia-owned brand after a 12% drop in Sorel net sales in the first quarter, company data showed.

Summary by The Norfolk Daily News
Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and

6 Articles

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Former Allbirds CEO Joe Vernachio Joins Sorel as President

Joe Vernachio, the former CEO of Allbirds, has joined Sorel as president, effective June 22. He succeeds Cory Long in the role.

·United States
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The Norfolk Daily NewsThe Norfolk Daily News
+4 Reposted by 4 other sources
Center

Joe Vernachio Named President of SOREL

Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and

Read Full Article
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Business Wire broke the news in Crystal River, United States on Wednesday, June 17, 2026.
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