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João Persona Is Among Capitals that Value More Real Estate

Summary by Globo
The residential real estate valuation of João Pessoa remains among the highest in Brazil, according to recent market indicators, which strengthen the consistent performance of the paraiban capital. The combination between planned urban expansion, qualified demand and greater national visibility has kept the city in growth leadership, building a solid and continuous cycle in the real estate sector.
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GloboGlobo

João Persona Is Among Capitals that Value More Real Estate

The residential real estate valuation of João Pessoa remains among the highest in Brazil, according to recent market indicators, which strengthen the consistent performance of the paraiban capital. The combination between planned urban expansion, qualified demand and greater national visibility has kept the city in growth leadership, building a solid and continuous cycle in the real estate sector.

·Brazil
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Globo broke the news in Brazil on Tuesday, December 16, 2025.
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