JM Smucker Snags Hershey Exec as SVP of Operations, Supply Chain

For Hershey, the battle for Halloween starts now

Hershey is leaning into the "trunk or treat" trend, which often takes place long before Halloween.HersheyA version of this post appears in the CMO Insider newsletter.Sign up for Business Insider's weekly marketing newsletter.Stacy Taffet, Hershey's chief growth and marketing officer, has already entered her spooky season.The Reese's and Jolly Rancher parent is conjuring up a new Halloween playbook, carving the holiday into distinct micro-seasons…

JM Smucker snags Hershey exec as SVP of operations, supply chain

Douglas Guilherme will step into the role on July 29 with over 30 years of experience, including stints at the chocolate maker and Procter & Gamble.

The J.M. Smucker Co. Announces the Election of Douglas Guilherme to

The J.M. Smucker Co. announced the election of Douglas Guilherme to the role of Senior Vice President, Operations and Supply Chain, effective July 29, reporting to Rob Ferguson, Chief Product Supply Officer | Executive Vice President, Coffee, Pet, and Away From Home.In this role, Guilherme will help advance the Company's commitment to operational and supply chain excellence

JM Smucker appoints former Hershey executive as senior VP of operations and supply chain

The JM Smucker Co has appointed Douglas Guilherme as senior vice president of operations and supply chain, effective 29 July.