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JKR's Lisa Smith on Heritage and the Modern Brand at D&AD – PRINT Magazine
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JKR's Lisa Smith on Heritage and the Modern Brand at D&AD – PRINT Magazine
I had the pleasure of speaking with the incomparable Lisa Smith, global executive creative director at Jones Knowles Ritchie and a featured speaker at this year’s D&AD Festival. Our conversation explored the delicate art of brand transformation in today’s design landscape, where the most impactful redesigns favor thoughtful recalibration over fleeting trends. From global corporations to cultural institutions and creative festivals, Smith shared …
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