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JJJJound Reveals Latest New Balance Collaboration Coming Out Holiday 2024

Summary by Footwear News
Update: Nov. 23, 2024 at 1:00 p.m. ET: Months after a New Balance 993 collaboration was quietly teased in a lookbook for its Levi’s collection, Montreal creative agency JJJJound has unveiled the new project, confirming that it will include two different colorways. In addition to the style seen in the Levi’s lookbook, JJJJound will bring back what is arguably its most popular colorway: the gray look it has previously used on New Balance’s 990…
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