JioHotstar Sees AI, Connected TV and Commerce Driving India’s Next Streaming Phase

JioHotstar Sees AI, Connected TV and Commerce Driving India’s Next Streaming Phase

Speaking during the APOS conference’s “India Streaming: The Product View” session, JioStar executives Bharath Ram and Vijay Seshadri outlined how JioHotstar is building its product and engineering roadmap around consumer behavior, artificial intelligence and connected television. For Bharath Ram, chief product officer of JioStar, product development begins with understanding India’s highly diverse audience base, which spans mobile-first viewer…

JioStar’s Ishan Chatterjee highlights personalisation as key to sports streaming growth in India

India has become one of the world's largest live sports markets, driven by the scale of cricket consumption, increasing regional-language viewership and growing interest in sports beyond cricket, according to Ishan Chatterjee, CEO - Sports, JioStar. Speaking at the APOS 2026 entertainment and technology summit in Bali, Chatterjee said the company delivered more than 1.2 billion viewers during the 2026 Indian Premier League (IPL) season and recor…

APOS 2026: JioStar's Piyush Goyal highlights future of TV distribution in converging media ecosystem

As the media industry undergoes rapid transformation, the focus is increasingly shifting from content delivery to ensuring seamless access across platforms and devices, according to Piyush Goyal, Head of TV Distribution at JioStar. Speaking at APOS 2026, organised by Media Partners Asia, Goyal shared his perspective on the future of television distribution, the convergence of […]

Commerce to power JioStar’s next growth chapter, says Kevin Vaz

New Delhi: As advertising growth faces hindrances and subscription markets are still taking shape in the country, JioStar is betting on commerce as the next major growth driver for its entertainment business.  The company believes the future of media lies in creating integrated ecosystems where audiences can consume content, engage with creators and communities, and transact seamlessly on the same platform. Speaking at APOS 2026, Kevin Vaz, CEO,…