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JioHotstar and Nielsen ally to revolutionize IPL 2025 advertising measurement

Summary by SportsMint Media
The post JioHotstar and Nielsen ally to revolutionize IPL 2025 advertising measurement appeared first on SportsMint Media. JioHotstar, a dominant force in India’s over-the-top (OTT) streaming landscape, has announced a landmark partnership with Nielsen, the global authority in audience measurement and data analytics. The alliance is aimed to elevate advertising campaign measurement and reporting, particularly ahead of the highly anticipated Indi…
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SportsMint Media broke the news in on Wednesday, February 19, 2025.
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