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JINRO launches Squid Game soju for season 3 global push
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JINRO launches Squid Game soju for season 3 global push
After a wildly successful 2024 run, JINRO is once again betting big on Squid Game fandom—this time with a broader global push.The soju brand, owned by HiteJinro, has announced a new limited-edition Chamisul bottle line tied to the upcoming season three of Netflix’s blockbuster Korean survival drama. This marks the brand’s second major campaign built around Squid Game IP, and it's not just a local stunt this time—it’s a calculated global play acr…
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