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Jimmy Fallon & Seth Meyers See Major Ratings Boosts From Taylor Swift Appearances

  • Jimmy Fallon gained 1.77 million viewers on The Tonight Show after Taylor Swift's appearance on October 6, marking a 44 percent increase over the previous week.
  • The 18-to-49 audience for The Tonight Show increased from 161,000 to 242,000, a rise of 50 percent due to Swift's presence.
  • Seth Meyers attracted 993,000 total viewers for Late Night on October 8, including 175,000 in the 18-to-49 demographic, based on Nielsen data.
  • These ratings improvements are the best for both Fallon and Meyers in terms of the 18-to-49 audience since January.
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Hastings TribuneHastings Tribune
+51 Reposted by 51 other sources
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Jimmy Fallon & Seth Meyers See Major Ratings Boosts From Taylor Swift Appearances

In her ‘Showgirl’ era, Swift brought big numbers to both of NBC’s late-night talk shows.

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KULR-TV broke the news in Billings, United States on Sunday, October 12, 2025.
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