JetBlue Unveils New Domestic First Class Seats as It Hopes to End Losing Streak

JetBlue Offers First Class to Woo Premium Flyers in Rebound Push

JetBlue Airways Corp. said it will roll out its new domestic first class for travelers later this year, building on the cash-strapped airline’s strategy to capture demand for premium travel.

JetBlue unveiled its new domestic first-class seat with more space, Bluetooth, and customizable cocktails. Take a look.

BlueFirst is the latest sign of JetBlue's — and the broader airline industry's — laser focus on premium demand. Here's a closer look at its new seat.

JetBlue's new first class comes with some surprising perks

Domestic first class is coming to JetBlue flights, and the airline revealed details about the new seating option this week.

JetBlue just unveiled its new first-class seats

Later this year, JetBlue will debut its new “BlueFirst” cabin. It's the carrier's first attempt at a fleetwide domestic first-class product.

JetBlue Unveils New Domestic First Class Seats as It Hopes to End Losing Streak

JetBlue’s new domestic first class seats seek to give customers a more premium experience with customized cocktails, meals, and roomy seats made with mattress foam. The carrier is banking on the seats to help it turn a profit.