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JetBlue pushes for more small airline opportunities amid its go-it-alone strategy
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JetBlue pushes for more small airline opportunities amid its go-it-alone strategy
It's been a lively few years for JetBlue Airways as its two major initiatives to reach scale in the US market - a strategic alliance with American Airlines and a proposed merger with Spirit Airlines - were struck down by the US courts. Now the airline is working through a multi-year plan to bolster revenue and slash costs that entails several initiatives, including a new partnership with United Airlines, installations of a new domestic first cla…
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