JetBlue’s Mint Makeover Reveals a Bigger Business Trend

JetBlue’s Mint Makeover Reveals a Bigger Business Trend

Premium isn’t just a price point. It’s a strategy.

JetBlue Refreshes Mint Menus With Michelin-Starred New York Dining

JetBlue is refreshing its Mint menus with dishes from two acclaimed New York restaurants, Crown Shy and Birdee. JetBlue already serves some of the best food offered by a U.S. airline, though I remain slightly skeptical whenever an airline promotes a celebrity-chef partnership. Fortunately, I have a Mint flight coming up soon and will be able to judge the results for myself. JetBlue Debuts New Mint Menus From Crown Shy And Birdee JetBlue has intr…

JetBlue debuts new Mint menus from Crown Shy and Birdee

JetBlue has introduced the first menus from its newest Mint® culinary partners, Crown Shy and Birdee, with dishes now available online and set to debut across select domestic and transatlantic Mint routes from 31 July 2026. Developed with Kent Hospitality Group, the new menus bring a distinctly New York sensibility to JetBlue’s premium cabin, reflecting the creativity and culinary identity of Crown Shy and Birdee while adapting their dishes for …

JetBlue Goes All-In on Premium: BlueFirst, New Menu and Amenity Kits

JetBlue is dressing Mint in puffers and serving Manhattan menus as BlueFirst joins its cabin hierarchy, an ambitious premium push whose success will depend on clarity, consistency, value and delivery. The post JetBlue Goes All-In on Premium: BlueFirst, New Menu and Amenity Kits appeared first on Business Traveller.

JetBlue Previews New Mint® Menus From Michelin-Starred Crown Shy and Birdee - The Bulkhead Seat

JetBlue is updating its award-winning Mint® experience once again and introducing the first onboard menus created by its newest culinary partners, Crown Shy and Birdee. These dishes bring two of New York City’s acclaimed dining destinations to the skies. The new menus, developed in collaboration with Kent Hospitality Group, will debut July 31st on select domestic and transatlantic Mint® flights. Inspired by Crown Shy, the Michelin-starred Manhat…