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JetBlue plays to its strength in Fort Lauderdale after Spirit shrinks in South Florida
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JetBlue plays to its strength in Fort Lauderdale after Spirit shrinks in South Florida
After years of regulatory headwinds and strategic dead ends, JetBlue Airways' long pursuit of Spirit Airlines has taken an unexpected turn - one that now places Fort Lauderdale at the centre of a high-stakes reshaping of the US low cost landscape. Once the symbolic heart of Spirit's growth ambitions, the South Florida hub is rapidly becoming a proving ground for JetBlue's next chapter, as Spirit grapples with its second Chapter 11 filing in less…
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