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JetBlue Courts First-Class Clientele With Pre-Flight Upgrade

Low-budget airline JetBlue is moving on up.  The airline is set to open its first-ever premium airport lounge, dubbed the BlueHouse, to host high-income flyers in Terminal 5 at JFK, with a second location planned at Boston Logan next year. Call it an ascent to the upper bounds of the K-shaped economy. What’s next, a premium version of Taco Bell? Well, yes, actually. K Marks The Spot It’s no secret there’s a lot of money to be made chasing higher…

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thedailyupside.com broke the news in on Monday, December 15, 2025.
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