United, JetBlue Expand Blue Sky Partnership
11 Articles
11 Articles
Should JetBlue–United Blue Sky Expansion Shape United Airlines' Premium and Digital Strategy Narrative (UAL)?
In early February 2026, JetBlue and United Airlines announced an expanded Blue Sky collaboration allowing customers to book eligible itineraries on either carrier’s website or app using cash, points, or miles, with further reciprocal perks and booking enhancements planned. This deeper integration of networks and loyalty benefits could make United more attractive to frequent flyers who value seamless access across both airlines’ route systems. We…
JetBlue and United Airlines Roll Out Next Benefits of 'Blue Sky' Loyalty Partnership
JetBlue and United Airlines have announced the roll out of the next major customer benefit from their Blue Sky collaboration: beginning this week, travellers can start to purchase eligible itineraries operated by either airline directly on JetBlue.com, United.com and each airline’s mobile app. For the first time, customers will be able to book flights on either airline using cash, points, or miles, giving travelers more freedom to shop and pay t…
JetBlue and United begin offering sales across both airlines
JetBlue and United Airlines today announced the roll out of the next major customer benefit from their Blue Sky collaboration: beginning this week, travellers can start to purchase eligible itineraries operated by either airline directly on JetBlue.com, United.com and each airline’s mobile app. For the first time, customers will be able to book flights on either airline using cash, points, or miles, giving travellers more freedom to shop and pay…
United & JetBlue Reciprocal Revenue Flight Bookings: Big Upside For JetBlue?
In May 2025, United and JetBlue announced plans to roll out a partnership, which is being marketed as Blue Sky. It’s a quirky collaboration that seems odd on the surface.For United, it’s clearly motivated by the desire to compete with Delta in Boston (BOS) and New York (JFK), and to prevent JetBlue from partnering with another major US airline. Meanwhile for JetBlue, it’s about partnering with whatever airline gives the company the most financia…
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