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Jess Glynne's 'Hold My Hand' Is Song Of The Summer, TikTok Says—Thanks To ‘Jet2holiday’ Trend
Jess Glynne's 'Hold My Hand' was featured in over 4.5 million TikTok videos, reaching 80 billion views due to its viral 'Jet2 Holidays' meme, boosting global search interest.
- On Thursday, TikTok named Jess Glynne's 'Hold My Hand' its song of the summer after its use in repurposed Jet2holidays adverts sparked the 'Jet2 Holidays' meme.
- The trend began when Jet2holidays ads were repurposed into travel mishap videos, pushing search interest in Jet2holidays to an all-time high, per Forbes.
- TikTok reported that "Hold My Hand" has been used over 9 million times and amassed 80 billion views, while Spotify streams total 508.8 million reflecting its revived popularity.
- As a result, TikTok awarded co-writer Jin Jin songwriter of the year and Jess Glynne said she was 'buzzing' after topping TikTok's US and UK Songs of the Summer lists.
- TikTok frames the list as showing half of the UK top ten are at least a decade old, underscoring nostalgia's role in older tracks resurging on social platforms among its global audience.
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Coverage Details
Total News Sources11
Leaning Left2Leaning Right0Center6Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
L 25%
C 75%
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