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Jeremy Clarkson Signs Exclusive Major Diddly Squat Deal with Supermarket Giant
The deal puts Diddly Squat products on Ocado.com for the first time and funds outdoor learning and farming skills with The Ernest Cook Trust.
- On Wednesday, April 29, Jeremy Clarkson's Diddly Squat Farm launched its first supermarket partnership with Ocado Retail, making farm products available via Ocado.com in the "Best of British" section.
- Diddly Squat co-founder Lisa Hogan described the collaboration as a "natural step" toward making the farm's offerings accessible to shoppers across the country and celebrating British farming in a practical way.
- The launch range features Real Ale Chutney, Blackberry Jam, Beer Mustard, and Diddly Dunkers, with further additions planned for later in the year as the partnership expands.
- Ocado Retail partnerships lead Lucy Silver stated the collaboration supports the next generation of British farming through joint investment in outdoor learning schemes delivered by The Ernest Cook Trust.
- Following this initial launch, Diddly Squat plans to add further products to the online range later this year, expanding the selection of farm-produced goods available to customers nationwide.
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15 Articles
15 Articles
Oxford Mail+8 Reposted by 8 other sources
Jeremy Clarkson signs exclusive major deal with supermarket giant
Clarkson's Farm and Top Gear star Jeremy Clarkson has signed an exclusive major deal with a supermarket giant.
·Oxford, United Kingdom
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