Jeremy Bloom launching Boulder-based AI sports technology company

X-Games CEO Bloom launching Boulder-based sports-tech startup

Jeremy Bloom, a Boulderite, ex-ski pro and former University of Colorado football standout who was tapped in late 2024 as the new CEO of the X Games, has raised $11 million from investors to commercialize The Owl AI, a technology platform introduced during January’s X Games in Aspen that uses artificial intelligence to judge sporting events such as a snowboarding halfpipe contest.

The X Games debuted AI judging in Aspen. Now they are building AI referees for all sports.

As part of his overhaul of the 30-year-old X Games franchise, Jeremy Bloom deployed AI judging for the first time at the Winter X Games in Aspen in January.  The technology, developed with Google Cloud and anchored in decades of action sports video, helped judges in their scoring. It went so well that X Games CEO Bloom — who is calling the AI judge “The Owl” — this week launched a new AI venture out of Boulder that he hopes will be the platform …

Emerging Sports Firm The Owl AI Raises $11M Seed Round, Taps Google Vet Josh Gwyther As CEO

After launching at the X Games last January, The Owl AI has raised an $11 million seed round as it seeks new sports and settings where it can update human-based functions like officiating and judging. Championed by Jeremy Bloom, a tech entrepreneur and former Olympic skier who was also a onetime NFL draft pick, the […]

Jeremy Bloom launching Boulder-based AI sports technology company

Former University of Colorado football player and Olympic skier Jeremy Bloom is launching groundbreaking artificial intelligence technology in the sports world. On Wednesday, Bloom announced the launch of The Owl AI, an artificial intelligence platform designed to “bring unprecedented fairness, transparency, and immersion to the global sports ecosystem.” The company will be based in Boulder, where Bloom resides. Named the CEO of the X Games in D…

Google’s ex-Head of AI becomes CEO of Owl AI, a sports judging company perfected at the X Games

After experimenting with AI judges at the Winter X Games six months ago, Jeremy Bloom, CEO of the X Games, is launching an entirely new company based around the technology, and has pulled in some top-tier talent to lead it. Owl AI, an AI platform designed to judge and referee sporting events, is officially launching following an $11 million seed funding round, led by S32, with additional participation from Menlo Ventures and Susa Ventures. Josh …

X-Games CEO Bloom launching Boulder-based sports-tech startup – BizWest

Jeremy Bloom, a Boulderite, ex-ski pro and former University of Colorado football standout who was tapped in late 2024 as the new CEO of the X Games, has raised $11 million from investors to commercialize The Owl AI, a technology platform introduced during January’s X Games in Aspen that uses artificial intelligence to judge sporting events such as a snowboarding halfpipe contest.