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Charlie Kirk’s mentor and cheerleading pioneer Jeff Webb dies at 76 after a ‘tragic accident’

Jeff Webb, credited with transforming cheerleading into a global sport and mentoring conservative leader Charlie Kirk, died after a severe head injury from a pickleball fall, officials said.

  • Jeff Webb, a prominent Texas businessman known as the 'father of modern cheerleading,' died at age 76 after sustaining a severe head injury from a fall while playing pickleball.
  • Webb founded Varsity Spirit in 1974 and revolutionized cheerleading by incorporating acrobatics and advanced physical elements, helping transform it into a highly athletic and competitive discipline.
  • Webb served as an early mentor to the late Charlie Kirk, recognizing his leadership qualities when Kirk was just 24 years old.
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Charlie Kirk's mentor and cheerleading pioneer Jeff Webb dies at 76 after a 'tragic accident'

Jeff Webb, the founder of Varsity Spirit who helped turn cheerleading into a sport recognized by the International Olympic Committee, has died. He was 76.

·United States
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The Business Journals broke the news in United States on Thursday, March 19, 2026.
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