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JD Sports unveils ‘Forever Forward’ youth-focused rebrand - Mobile Marketing Magazine
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JD Sports unveils ‘Forever Forward’ youth-focused rebrand - Mobile Marketing Magazine
JD Sports has introduced a new global brand identity focused on youth culture. Created by Uncommon, the new look- called ‘Forever Forward’- aims to make JD a “driving force behind elevating youth culture”. F37 Foundry worked with Uncommon to design a custom font. The rebrand also includes a design toolkit and motion elements, which will be used in 38 markets. Louisa Craggs, head of brand at JD Sports, said: “Since our partnership with Uncommon b…
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