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JD Sports Reinvents Itself in Full Consumer Battle with Nike and Adidas
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The world’s leading sports brands company JD Sports has experienced a growth in sales of emerging brands as well as its own brands. While both Nike and Adidas, both sports brands, are shown to be the most important in the group, they have suffered market share losses in recent years, a fact that revives JD’s ability to adapt its range of brands and products. Without going further, JD Sports has entered a post-merger and acquisition phase, and ex…
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