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JD Power Survey: Record-High Room Rates, Improved Customer Satisfaction
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JD Power Survey: Record-High Room Rates, Improved Customer Satisfaction
The average daily rate for a hotel guest room in the United States is the highest it’s ever been, at $158.67 in 2024. Despite this, hotel guests feel they are getting the best value they’ve ever received. According to the J.D. Power 2025 North America Hotel Guest Satisfaction Study, guests are perceiving more value for their dollar with guest room amenities such as in-room smart TVs and mobile hotel apps. Read More: 2025 Hospitality Predictions …
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