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Jaya Prada recalls ‘Pyaar Ka Tohfa’ saree craze: ‘Shops ran out of sarees due to huge demand’

Summary by Times of India
Jaya Prada reminisced about the incredible surge of popularity that sarees experienced due to the iconic song 'Pyaar Ka Tohfa' from the 1984 film Tohfa. This beloved track created an enormous demand for specific sarees, leading to stores being emptied out by eager shoppers. Meenakshi Seshadri commended the innovative visual styles of South Indian filmmakers in song sequences, while Tohfa achieved remarkable success, becoming the highest-grossing…

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Times of India broke the news in India on Tuesday, August 4, 2026.
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