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Jason Wright: Building a Snack Category with Chicken and Perseverance
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Jason Wright: Building a Snack Category with Chicken and Perseverance
Jason Wright is the man who taught chips to chuck. He is the founder and CEO of WILDE Chips. In a snack world saturated with potatoes and powders, Jason dared to ask: why not chicken? His answer created a new category, challenged manufacturing norms, and built a brand doubling its growth year after year. This is the story of how a lesson learned from granola failure fueled a truly “WILDE” idea. From “Me-Too” to “New to the World” Jason Wright’s …
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