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Japan’s Ski Tourism Boom Sparks Rescue Frustration: Should Tourists Foot their Rescue Bill?
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Japan’s Ski Tourism Boom Sparks Rescue Frustration: Should Tourists Foot their Rescue Bill?
Olympic mogul skier George Murphy freesking in Niseko, Japan. | Image: Peter Murphy/SkiJapan Hokkaido’s legendary powder snow has become a magnet for international skiers, drawing visitors from Europe, North America, and Oceania in record numbers. Visa Destination Insights reports that overseas travelers accounted for roughly 80% of all visitors to Japan’s ski regions during the 2024–25 season, with Australian tourists alone representing about 3…
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